An Interview with moroccan oil stylist
Moroccanoil hair therapy for Scarlett Johannson, goddess at Golden Globes
National Post, Karen Hawthorne January 18, 2011
"Before the Golden Globes ceremony, Vetica was featured at a Toronto luncheon to promote his favourite product. No Johannson or Hayek in sight, but he did tote and quote from his 2009 book, Good to Great Hair, Celebrity Hairstyling Techniques Made Simple. Here’s our Q&A with Vetica:
Q Is Moroccanoil, because of its superior moisturizing properties, most suitable for winter use? With all that indoor heat here in Canada and outdoor cold, we Canadians should be buying it in droves.
A It is suitable for both climates! [Vetica is based in L.A.] It strengthens damaged hair, protects from the elements, and cuts drying time in half. It is a treatment; think of it as a leave-in moisture magnet. All the conditions you described are drying. Argan oil is a moisture magnet and also the most powerful anti-oxidant agent available for topical use. It has the power to attach itself to the hair shaft and with continued use, results in a softer more manageable, healthier head of hair.
Q One comment from a tester: she loves it, but finds it can build up in the hair over time. Is that one reason the company has introduced the light version and also the formulation for curly hair?
A It is possible that if you use the treatment incorrectly, you will have product build-up; that is true with any product. The idea is to use smaller amounts when you first begin with the Moroccan Oil Treatment. I would not suggest continuing use after the hair is dried and styled. The lighter version was developed for finer, textured hair. It has the same restorative qualities, but in a lighter version for woman with a finer hair type and fine-to-medium density hair.
Q Step by step: In your expert opinion, what’s the best way to use the product for optimal results?
A Apply Moroccanoil Treatment to damp hair, depending on the texture and density, apply a dime-size amount in your hands and manipulate with your hand, starting on the ends and working your way towards the root. Next, brush through the hair (I prefer a Boar bristle brush), to remove tangles and distribute product. You can now add other styling products such as root lifters and volumizers.
Q What is the most important tip you could pass along to the consumer who wants to see great results with Moroccanoil?
A Think of the product as a treatment. Also, follow the instructions.
Q We’ve heard celebrities love the product. What do your clients say?
A All my clients love the product and are very excited when I bring them a new bag of goodies. Some have actually commented on how it saved their hair from their last movie in which they had to cut their hair short to portray a pilot. Another had to colour her hair blond. She has since been growing it out and it’s amazing that now her hair is to her collar bone and the hair that was at the top of her head that was blond, now ends at her collar bone healthy and shiny.
Q How has the product changed the way you might work with and style a client’s hair? Does it open up possibilities for new styling techniques or a better response to styling techniques?
Moroccanoil Treatment is sort of like a moisture magnet, the oil is absorbed into the hair shaft and it attaches itself around the cuticle; Argan oil has a healing effect. Now that the water with the help of the argan oil has absorbed into the hair as opposed to evaporating into thin air, the hair dries faster because I’m not heating the water with the dryer. I’m actually drying the oil into the hair, the moisture has absorbed along with the oil into the hair.""
______________________________________________________________
Stylecaster
Moroccan Oil: Is It Worth The Fuss?
By Andrea Uku
January 22, 2011
Admittedly, I'm one of those people that will almost always fall for the latest "it" thing. My bathroom, which is filled with enough beauty products to supply a small drugstore, pretty much speaks for itself. What can I say – If you're selling it, I'm probably buying it. So needless to say, I had to finally give in and try this Moroccan Oil phenomenon that everyone has been raving about.
I was a little apprehensive at first, thinking that purposefully applying oil to my hair would make it look greasy and weighed down. And I didn't feel any better after opening the bottle and seeing the incredibly thick consistency. But I soldiered on and gave it a try anyway.
The directions say to apply a small amount to damp hair and style as usual. After applying, I was pleasantly surprised to see how healthy, shiny and soft it turned out – it even cut down on my blow drying time. I was instantly hooked and am now a full-on convert. There's a full line of Moroccan Oil products left to try, like the intense hydrating mask, which I can't wait to get my hands on.
______________________________________________________________
Me
So this is a long post, and you might be tired about women ranting and raving about how great their hair is with this or other products, so my part of the review is short and sweet.
I've now used moroccan oil for about 3 months now, I use the shampoo and the light oil, which is recommended for coloured and fine hair - because I have coloured and fine hair. I think the line accomplishes what is sets out to do- moisturize, and I live in a super dry climate so this is welcome, but I can say, no matter how much or how little I use of the products, at least once a week I need to use a cleansing shampoo, like bumble and bumble sunday shampoo.
The one thing I do really like about moroccan oil, is that I think it really has improved the condition of my hair, it's shiny, like crazy pantene ad shiny, but not greasy, so I think it's a win, with the caveat that you might have to use a cleansing shampoo here and there.
No comments:
Post a Comment